PureMatch Liquid Concealer is formulated with a number of nurturing ingredients that support soft, healthy skin. Our proprietary blend of oils and waxes helps protect skin from environmental damage and trans epidermal water loss. Opuntia Ficus-Indica Stem Extract, also known as Prickly Pear Extract, delivers antioxidant protection and helps to soothe, soften and deliver hydration. Finally, Shorea Robusta Resin, also known as Indian Dammar, helps to condition skin and has been shown to support skin elasticity and softness.

The N and W stand for ‘neutral’ and ‘warm’ undertone. One way to determine your skin’s undertone is to look at the inside of your wrist.
If your veins appear to have a blue or deep purple tint, you likely have cool skin undertones and should choose an ‘N’ shade. If they look more greenish, you likely have warm or olive undertones and you should choose a ‘W’ shade. If you can't tell one way or the other, you may have neutral undertones and should choose ‘N.’

PureMatch Liquid Concealer offers 16 skin-tone-based shades to help conceal imperfections and discoloration. Unlike our corrective and under-eye concealers, PureMatch can be used all over.

Choose the shade that best matches your skin tone. Use the tip of the applicator for targeted application. Lay flat to conceal larger areas.
Blend quickly and completely.

PureMatch is designed to last. It sets quickly and stays put for long lasting, budge-proof wear.

Choose a shade lighter than your complexion to brighten and lift. Choose a shade darker than your complexion to sculpt and create definition.
Visit our website for video tutorials on different techniques, including lifting, brightening, highlighting, sculpting and defining.