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Our Story

Our Story

Celebrating 30 Beautiful Years​​ 

Long before 'clean' there was 'care'. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” ​​The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin.

With equal parts premium ingredients, skincare benefits, and no-fade performance, Jane Iredale launched a first-of-its-kind skincare makeup hybrid that revolutionized the beauty industry.​​ Today, Jane Iredale remains the trusted choice of skincare professionals, and our ongoing commitment to helping women look and feel their best continues to resonate worldwide.

Celebrating 30 Beautiful Years​​ 

Long before 'clean' there was 'care'. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” ​​The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin.

With equal parts premium ingredients, skincare benefits, and no-fade performance, Jane Iredale launched a first-of-its-kind skincare makeup hybrid that revolutionized the beauty industry.​​ Today, Jane Iredale remains the trusted choice of skincare professionals, and our ongoing commitment to helping women look and feel their best continues to resonate worldwide.

Jane Iredale is Beauty That Can

Clean makeup can deliver beautiful results

In a beauty world of no’s and don’ts, we are all about can. Beauty that can perform without harmful toxins. Beauty that can strengthen skin with beneficial botanicals. Beauty that can bring out your absolute best. Be a #BeautyThatCan.

Clean makeup can deliver beautiful results

In a beauty world of no’s and don’ts, we are all about can. Beauty that can perform without harmful toxins. Beauty that can strengthen skin with beneficial botanicals. Beauty that can bring out your absolute best. Be a #BeautyThatCan.

Troubled skin? You can wear makeup

Our skin-boosting formulas combine smart skincare science and powerful natural ingredients, so you can enjoy long-wear performance while strengthening and nourishing your skin.

Troubled skin? You can wear makeup

Our skin-boosting formulas combine smart skincare science and powerful natural ingredients, so you can enjoy long-wear performance while strengthening and nourishing your skin.

You can trust us to do the right thing

Each of our products is free from fragrances and fillers that can cause irritation, and we complete robust testing to ensure our formulas are safe and effective for even the most sensitive skin.

You can trust us to do the right thing

Each of our products is free from fragrances and fillers that can cause irritation, and we complete robust testing to ensure our formulas are safe and effective for even the most sensitive skin.

We can make a beautiful difference

At Jane Iredale, part of our brand philosophy is a commitment to our community.That's why we support organizations that help animals, women, the Berkshires and the environment.

We can make a beautiful difference

At Jane Iredale, part of our brand philosophy is a commitment to our community.That's why we support organizations that help animals, women, the Berkshires and the environment.

You can look good and do good

Since responsibility never stops, we are always searching out new ways to minimize our environmental impact.

That's why we are committed to the below principles:

REFUSE:

to use plastic packaging where possible

REDUCE:

our use of virgin plastic via light weighting or alternate materials

REUSE:

offer reusable products where possible

RECYCLE:

ensure our items are recyclable where possible

Our commitment to clean